ABOUT
► Deeply accomplished all levels of management leader.
► A responsible decision-maker with documented record of developing new profitable revenue streams & opening new distribution points.
► Pro-active, motivated by internal standards of excellence to overachieve set goals.
► A listener, upbeat & effective driving high-value revenue, profit gains & costs saving.
► A Hands-on, “down and dirty” participation with eye to smallest details.
COMPETECIES
PROFESSIONAL EXPERIENCE
֎ MANAGER, SOFTWARE QUALITY ASSURANCE:Binary Step LTD. An Aqua Management INC. Company
Beit Hashitta, Israel 2014 – Present► Created a new department of software quality assurance operation in support of transformation from development to a commercial company of a global leader in Industrial Internet Of Things (IIOT) & Internet of Agriculture (IOA). Operates within a fast paced environment working on multiple projects simultaneously..
► Key Results:
♦ Direct all QA activities including standardizing process for errors/bug reporting & implementations.
♦ Responsible for confirming continued quality of software by running systematic tests of new assets as well as existing systems to recommend improvements.
♦ Assist GM running daily operation of the company including graphics, English translations & maintaining hardware for testing.
֎ DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT: PeerINT, LLC.
New Milford, New Jersey 2013 – 2014► Led designers/programmers team developing a new concept in web printing via Peer-2-Peer web technology. In command of overall progress & marketing of new cloud-based SaaS, released in June 2014. Headed the team for seed investment.
► Key Results:
♦ Designed new concept UX to effectively overcome large digital designed files uploads at ease & speed.
♦ Reached out to over 2,000 printing providers’ industry leaders to embrace new concept service.
֎ PRODUCT MARKETING AND SALES OPERATIONS MANAG: Medlink Imaging, LLC.
Teterboro, New Jersey 2009 – 2013► Initiated, wrote & implemented strategic marketing plans & promotional campaigns design to increase dealers’ base distribution channels within the US, following the 2008-9 recessions. Demonstrated marketing leadership by generating brand recognition & products’ repositioning.
► Key Results:
♦ Expanded distribution channels through adding 10% of new channel partners in 2010 & 12% in 2011.
♦ Increased sales & revenues per distributer 15% annually by way of constant out-flow of updated information.
♦ Streamlined channel marketing through direct communications to end-users & referrals system to local dealers.
֎ MANAGING PARTNER: Danimage, LLC.
Tenafly, New Jersey 2006 – 2009► Headed a consulting firm, focused on translating a multitude of tendencies into traits & users into revenues. Exclusively tailored revenue conversion programs & matched clients with unconventional partners for revenue sharing.
► Key Results:
♦ For: Vertical Private Social Networking: Wrote business plan, rolled out beta site. Scheduled & drafted publicity outlets via paid bloggers. Established Lead-Generation programs & organic search, SEO by way of Google Analytics.
♦ For: Desktop Software Developer: Created a collaborative CDN package for content provider in TV broadcasting, music & video industry. Coined mutual reciprocity relationships between TV stations & their 48 MM viewers.
♦ For: Web-Based SaaS, Reversed Book Publisher: Designed on-demand projects for organizations leveraging web technologies to enhance existing services.
♦ For: Video CCTV Security Firm: Set up strategic direction, product management standards & interaction with sales team for priorities in customers' conversions. Established winning bid procedures for local, federal governments & private sector, followed by granting a "Preferred Vendor" status, from NY City Board of Education & US DHS.
֎ LEAD-GENERATION, ACQUISITIONS & RETENTIONS DIRECTOR: AdoramaPix.com, A Div. of Adorama, Inc.
New York City, New York 2004 – 2006► Assigned to increase customer-base for photo-lab from consumer retail channels via multi-departmental promotions synergy between core CE products and photo-lab.
► Key Results:
♦ Improved service & products quality, elevated photo-lab site rank from the 100's to top 25 for online grossing photo-imaging labs; short of two years.
♦ Created incentives customer reward programs for core CE customers with gift cards & value added supplementing products, increased 22% YOY sales of digital photo-lab.
♦ Worked closely with VP Marketing & cross-functional team, launching a first-of-its-kind website that surpassed sales goals by 28% in 2006.
֎ DIRECTOR OF MARKETING, NEW PRODUCTS & BUSINESS DEVELOPMENT: Modernage Services, Inc.
New York City, New York 2003 – 2004► Expedited organic growth within existing customers & developed fresh revenue streams through introduction of new ‘People Photography’ division into the company.
► Key Results:
♦ Streamlined a positive cash flow for new division within 3 months, total revenue $850,000 in first year.
♦ Brought imaginative marketing campaigns, ran introduction of latest products into existing & new markets (principally photo studios), added 800 new professional clients in 12 months.
♦ Conceptualized malleable project, provided specs for www.urevent.com, online revenue sharing photo galleries.
֎ DIRECTOR OF SALES AND MARKETING: Whitech USA, Inc.
New York City, New York 2002 – 2003
► Contracted for a short-term assignment to lead sales, marketing & supply chain integration for an Australian-based POS software
developer & digital kiosk manufacturer. Marketed, launched & wrote US wide introduction to products.
► Key Results:
♦ Identified, promoted products & packages uniquely targeted to the US markets.
♦ Wrote & executed business development plan. Operations became profitable within 6 months.
♦ Created, exhibited programs & services through 3 trade shows & private demos within 4 months.
♦ Negotiated group discounts with IPI & Town & Country. Sales increased 45% in 6 months.
֎ FOUNDER AND PRESIDENT: The Bigger Picture Imaging Center, Inc.
107 East 14th Street New York City, New York 10003
► Founded innovative retail startup, piloted with visionary leadership new ways for professional photographers & ‘prosumers’ to
process images. As a business owner, made all decisions regarding direction & product development. Oversaw work quality, governed
relationships with vendors, fostered partnerships to run a profitable endeavor.
► Key Results:
♦ Created entire new concept in photofinishing; fast, premium-quality proofs & final outputs for wedding, PR events, corporate
& editorial photographers. Business was in the ‘black’ after 3 months of operations.
♦ Materialized unique products, full-frame black border prints format; The standard for discerning photographers.
♦ Conceptualized & offered development plans for investors, expanded photo-lab space by 200%, drove revenue growth by 185% over the next 3 years.
♦ Administered all business duties included logistics, HR, accountings, maintenance & procurements. Trained & supervised more than 250 employees. Grew professional staff from 6 to 19 +.
Education
֎ Project Management
Ha-Technion - Israel Institute of Technology, Haifa, Israel.
2016
► Advance Project Management course
֎ Equivalent MBA
Villanova School of Business (VSB), Villanova, PA
2007
► Executive Education
֎ Business of Photography
Parsons The New School for Design, New York City, New York
► Advance photography business course include TA for summer studies
֎ B.F.A., Photography
The School of Visual Arts, New York City, New York
► Photography Major
Computer Skills
֎ Adobe
CS6
► Photoshop, Illustrator, Dreamweaver, Acrobat
֎ Microsoft
MS Office 2016
► Word, Excel, Outlook
► Project 2016, Visio
֎ Web
► HTML
► Live-Person- Live Chat/Support
Language
Fluent + Technical / Free Writing:► Hebrew
► English
Affiliations
► PMAI-► IPI-